WE PROVIDE

AN IDENTITY

Azendor offers branding, advertising and marketing communications services under the leadership of highly experienced professionals to create a powerful brand proposition for businesses. It crafts bespoke solutions to address each client’s unique challenges. It does this by working with a carefully chosen roster of specialist service providers like market research, creative talent, digital specialists, media planning and buying, CRM / data analytics etc.

services

BRAND STRATEGY

  • Brand Definition
    • Brand Positioning & Personality
  • Market Research
  • Brand Workshops

BRAND IDENTITY

  • Logo Design
  • Brand Manual
  • Brand Culture

ADVERTISING AND COMMUNICATIONS

  • Creative Execution
    • Advertising
    • Public Relations
    • Digital & Social Media
    • Events
    • Content & Others

OUTSOURCED BRAND MANAGEMENT

Outsourced Brand Management gets clients Highly-Experienced Brand  Professionals, At a fraction of the cost of getting similarly qualified full-time employees. This helps clients:

  • define their brand strategy emanating from their business and marketing goals
  • convert the brand strategy into creative briefs (advertising, PR, digital & social media, event, content etc.)
  • brief execution agencies (creative, media, design, digital, PR, content, direct marketing / CRM etc.)
  • manage the agency pitch process and negotiations, including finalizing the agencies
  • implement the entire branding and communication execution both internally within its client’s organisations and externally in the market, as its clients’ marketing and brand services providers (including coordinating with / managing the various agencies)
  • set up brand tracking and monitoring systems to measure the performance of the brand through market research
  • recruit and train in-house brand teams to run the entire brand communications process

TEAM

SOURABH MISHRA

Managing Partner - Branding

sourabh.mishra@azendor.com +91 98206 07601

Sourabh was the Chief Strategy Officer at Saatchi & Saatchi India, TBWA\India, Everest and Bates CHI & Partners India. He also led the brand strategy planning function at Ogilvy (Mumbai and Bangalore), McCann Erickson (Bangalore) and Contract (Bangalore and Delhi). He briefly worked as a brand strategist at BPL Telecom and Reliance Capital. His brand planning experience spans across categories and includes brands like Parle (Monaco, Hide N Seek), Reliance Capital, Kotak, Cadbury (5 Star, Perk, Bournvita, Tang), Limca , Sprite, Coca Cola, TVS, Skoda, Lenovo, Titan, Kwality Wall’s, BPL etc. He has worked very closely on positioning and launching new brands like OLX.in, ITC Ashirvaad, Ayurvedic Concepts (Himalaya), Skoda Rapid and Fruit Shoot in India. His views on marketing communications and branding have been published in leading industry publications. He has been a speaker at several industry events and teaches marketing communications at business schools as guest faculty.

SHAMPA MAITRA

Partner - Branding

shampa.maitra@azendor.com +91 98205 66586

Shampa has over two decades of work experience across Publicis Groupe, IPG and WPP group companies. She has worked in Leo Burnett, Ogilvy & Mather, McCann Erickson, Rediffusion Y&R, Clarion (Bates) and lastly with Percept/H & Percept One as Branch Head (Mumbai) and Chief Growth Officer (Percept One). Her remit spans birthing and developing a product and building a brand around it using the framework of a marketing plan committed to delivering ROI, commissioning content to develop the brand across 360 degree consumer touch points – ATL, BTL, Digital and other media, PR and Activation, evaluating media options for optimal delivery of plan and monitoring outcomes, digital content development, execution and evaluation, developing IPs, creating alliances between brands for optimal OTS. She has worked on categories including Personal Care, Food & Beverages, Cigarettes, Retail, Media, Financial Services, Telecom, Entertainment, Education, Logistics and Wellness.

CLIENTS

Brands

Agencies

TESTIMONIALS

V S Srikanth

Group CEO

Bates CHI & Partners India

"Sourabh Mishra was the Group Chief Strategy Officer at Bates CHI & Partners and a valued member of our senior management team. We continued our association when he moved on from Bates to start his independent brand consulting practice - hiring him as an independent consultant to provide strategic input for a new business project at Bates.
As CEO, I always found Sourabh to be a great sounding board on business as well as an inspiring strategy leader, who hired and built a great strategy planning team at Bates."

Akshay Jain

Founder & Chief Executive Officer

Vedam Design

"Sourabh came as the brand strategy partner to our design agency, who we had tasked with refreshing our logo and corporate identity. He gave a foundation of sound strategy to the design work, after a thorough research with both our internal stakeholders as well as our clients to understand our business dynamics.
We re-engaged Sourabh later to take the brand thinking forward in our marketing communications. He helped us identify and brief multiple vendors, and thereafter choose the partner vendors for managing the entire process as well as developing the content."

Naresh J. Sharma

Head Brand Marketing

Reliance Infrastructure

"Sourabh Mishra did a project for us on creating a brand strategy and idea for Reliance Roads (a part of Reliance Infrastructure). His commitment to understanding the business and its requirements first, before starting work on the brand, was commendable. His process of involving all the key stakeholders across locations through in-depth interviews and thereafter in a day-long brand workshop, was valued greatly. The final strategy and the brand idea that came out of this co-creation exercise is highly appreciated by us.
Sourabh's experience and expertise in brand strategy, as well as his ability to engage senior stakeholders from diverse backgrounds, helped greatly in this project and deserves a special mention."

Akhilesh Prasad

Director / Creative Director

Procreate Branding + Design

Sourabh Mishra has been a strategic adviser to Procreate and has mentored us on integrating strategic brand thinking in our work process. He and his team have also helped us put together the brand strategy on some of our key client projects including developing a brand identity for HerbalMeds (a new brand of herbal healthcare products from MegaWeCare, Thailand), conceptualising and developing the identity for a new brand of eco-friendly consumer products and on multiple other projects on our existing and new businesses.
Our clients also find great value in the strategic clarity he brings to branding, which makes our work process a lot smoother and the end output richer and more robust.

Sandeep Inamke

Business Head,

3 Brothers & Fils

“Working with Sourabh and Shampa was a wonderful experience.
Thanks to Sourabh's in-depth understanding of the financial category and strategic insights, we were able to decode and arrive at a sharply defined positioning for a new financial brand that we have been asked to launch.”

Rajesh Grover

Founder / Managing Director

Viscomm 360 Communications Pvt. Ltd.

"It has been a pleasure working with Sourabh and Shampa.
Diligent. Agile. Sharp. Insightful. Pleasant. All of those made it an autobahn experience for me and my team.
Look forward to doing more work together."

Anu Sinha

Faculty & Course Head, Advertising & Marketing Communication, XIC, Mumbai

"Sourabh Mishra took the ADMA course at XIC a notch higher. His knowledge and understanding of media and its consumers helped to simplify and make a tough module an interesting one. He also has been a part of our admission panel, helping and guiding us select and pick out the outstanding few!
Shampa Maitra with a combination of vast knowledge and varied experience, has been a steal for our course. I am particularly impressed by her ability to innovate, the improvements that she has to offer makes our course more relevant. Her dynamism further lies in her ability to connect with the students."

case studies

Stellar Value Chain Solutions

In 2016, Mr. Anshuman Singh had shared an audacious dream with Azendor as his brand brief: to create a new company in the logistics / supply chain domain that will redefine “managing supply chain / logistics”

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Magic Bus

Going into the future, Magic Bus, as a non-profit organization had identified the individual donor segment as an important source of funding, moving away from its primary dependency on corporate donor segments.

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Fractal Analytics

As a part of its overall strategy to achieve its very ambitious business growth objective, Fractal’s brief was to look at its branding and recommend changes, if any, to align its brand to its business.

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