We ensure seamless integration of your branding activities with your business goals.

Sourabh and his team at Azendor worked for us as consultants on a new brand development project at Unilever. We liked their ability to ‘think out of the box’ while also bringing in the discipline of consumer research and market information analysis. They identified an exciting new positioning space and their work was appreciated by our entire team. I would recommend them if you are looking for a brand strategy consultant to define a powerful positioning space for your brand.

Sourabh Mishra was the brand consultant on our new brand identity project at Fractal. His approach of first taking the time to understand our larger business objective and the marketing strategy, before getting into defining the brand strategy, was appreciated. His process involved our team at Fractal at every stage, culminating in a day long brand workshop with our senior leadership team. After we had approved the brand strategy thus developed, Sourabh and his team worked with us to brief the creative agencies and run the pitch process to help choose the right creative partner. Thereafter, he worked with the chosen creative agency over detailed briefing sessions to ensure that they were always aligned to the approved strategy. We were happy with the work done by Sourabh and his team and would recommend him for similar projects elsewhere.

We found our engagement with Sourabh and Shampa very beneficial and enriching for the brand and for our team. The many workshops, customer interviews and presentations that were a part of the engagement were extremely helpful in figuring out the ‘WHY’ for Just Herbs. I can strongly recommend their services to any young brand looking to move their brand communications to the next level.

Sourabh worked as our brand consultant from the very first day at Stellar Value Chain Solutions. He first understood what we wanted to stand for as a brand, converted that into a formal strategy document which we then used to brief the creative agencies to develop our brand identity. Sourabh was a part of this entire process of selecting and briefing the agency, as well as ensuring that the work was on strategy. Thereafter, along with his team, he helped us implement the complete branding including coordinating with the relevant authorities to get the permissions needed for our logo design. He also helped us identify and select a suitable candidate who we recruited to manage the brand. His association with us officially ended once the brand manager was fully inducted into the job. But over the next year or so, he continued doing brand induction sessions for some of our newly recruited employees. His complete involvement from strategy formulation to execution to setting up the brand management process within our organisation was appreciated. We would recommend him for similar assignments.

Azendor was our brand and marketing consultant as a part of a larger management consulting team, which was working on a business transformation project at Jeena and Company. The team at Azendor conducted a workshop to define our brand strategy at Jeena - the first of its kind for us in the area of branding. We found their approach of involving the Jeena senior management at every stage particularly useful, as it aligned our leadership team to the process and helped them articulate their expectations from branding in the overall business context. Post defining our brand, Azendor worked with us to brief our creative agencies, evaluate their work and take the brand agenda forward. They worked with us over twelve months to ensure that the brand strategy was incorporated in both our internal as well as external communications. They worked as part of our team and never felt like external consultants. I would recommend them very highly.

Azendor Brand Consulting was introduced to us by our brand identity design firm, as they believed that our identity development process would benefit from a clearly defined brand strategy to begin with. The Azendor team totally justified our investment in the brand strategy process. They aligned our founding team’s expectations from the brand, by understanding our larger vision for our business first . The brand strategy recommended by them formed the basis of creating the brand identity (including the name) for BECO. We would highly recommend Azendor to similar start-ups looking at creating a strong strategic foundation for developing their brand identities.

Very honestly when we started with the entire exercise of giving Affine’s brand a new identity, a new meaning , I was very apprehensive since we had never done that. But engaging with you has been a cakewalk. You guys are the masters of your art. Absolutely. The way you started the sessions with my team with ice-breakers, interesting exercises and how you helped them to feel the soul of Affine into identifying the new meaning and giving it a strong manifestation was fabulous. Working with ten different functions and understanding what each of them aspire Affine to be, and thereafter giving it a singular meaning, that was amazing. I am pretty sure all your customers and partners must be having the same feeling but allow me to express my gratitude at what you have done for us: what you have helped us achieve in the last few months will go a long way in defining what Affine achieves in the years to come.Thanks a lot for the new identity of Command the new. Absolutely love the new logo. Love you guys.

As a part of its overall strategy to achieve its very ambitious business growth objective, Fractal’s brief to us was to look at its branding and recommend changes, if any, to align its brand to its business objectives.

As a first step, the marketing task was arrived at, in a client-led joint workshop: to grow the business, grow the average value of each project, not just increase the number of projects.

We realised that in order to do so, Fractal had to engage its clients in conversations about the larger business issues they faced, and not just remain confined to specialist data-analytics led discussions.

Research among Fractal’s various stakeholders – customers, employees, advisors, investors, industry bodies – helped us to understand the brand perception of Fractal at that time, which could possibly be a barrier to the new kind of conversations Fractal wanted to have with its clients.

A day-long workshop, moderated by Azendor, with the Fractal leadership team, pointed towards the new direction which would help achieve the marketing task. This direction was taken forward into a formal brand strategy, and was used to brief creative and design agencies for a new brand identity.

We worked with Fractal’s team in the creative pitch process to finalise an agency and were also associated with the team in the process of finalising a new brand identity.

Going into the future, Magic Bus, as a non-profit organization had identified the individual donor segment as an important source of funding, moving away from its primary dependency on corporate donor segments.

Research by Azendor showed that the story to get individual donors interested needed to be different from the story that was being communicated to the corporate donors. It needed to be simpler, easy to comprehend and highly emotional in its appeal.

The process started with further research amongst the key internal stakeholders, beneficiaries and donors. This was followed by a day long workshop with the key leadership team at Magic Bus, moderated by Azendor, to arrive at the brand idea. The output from the workshop was converted into a formal brand strategy document, which was used by the Magic Bus team to brief its creative agencies for the new communication, targeting individual donors.

In 2016, Mr. Anshuman Singh had shared an audacious dream with Azendor as his brand brief: to create a new company in the logistics / supply chain domain that will redefine “managing supply chain / logistics” to “adding value by creating value chain transformation” for its client organisations. In the process, improve India’s rank in the global LPI (Logistics Performance Index).

This resulted in a six-month project, which included formally defining the brand strategy, creating a brand brief, running the creative agency pitch process, selecting an agency, creating the final brand identity with the chosen agency, working on the initial communications plan, hiring and training a brand communications manager, and ensuring that the brand management process was seamlessly integrated within Stellar.

This was Azendor’s first B-O-T brand project (build – operate – transfer, or outsourced brand management) – a model that many clients are finding very interesting to explore.

Affine's brief was to help it develop a new logo and identity that would be more in sync with its new business ambitions. We helped them develop the brand strategy that formed the basis of this new identity and then worked with them to choose a creative execution partner to take this new identity forward.

For a new brand of herbal teas that combined the enjoyment of a good cup of tea with all the health benefits that herbs bring, the task was to create a brand identity that reflected the founders’ ambition for the business. The exercise led to the thought of 'good health made pleasurable'. We worked with the client and the design agency in the creative development process leading to finalising the name and the brand identity for Roshi.

La Folie already had its brand identity in place but needed a brand idea to take forward its communications campaign. We worked with the client and their communications partners to craft a brand purpose for La Folie - rooted in the product category of premium chocolate products as well as the core values that the founders believed in. Drawing inspiration from the 'slow movement', this was articulated as 'slow things down so that people can meaningfully connect with the truly important things in their lives'.

The task was to launch a new range of sustainable and eco-friendly everyday use products like paper tissues, kitchen towels etc., targeted at millennials, who are getting increasingly more conscious about how their consumption choices impact the environment. We worked with the client team and the design agency to co-create the core thought for the brand - helping people ‘responsibly enjoy a good lifestyle’ through sustainable products. We worked with the creative agency to help develop the brand name - Beco - and its identity.